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IKEA Invades The Mumbai Market

IKEA Invades The Mumbai Market

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IKEA Invades The Mumbai Market

The Sweden based company IKEA has launched the online store in Mumbai, with plans to expand into retail outlets. The first retail store was launched last year at Hyderabad, and with this move it is attempting to reach some 100 million customers globally. IKEA has attempted to take up the multi channel strategy, with 400,000 […]

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The Sweden based company IKEA has launched the online store in Mumbai, with plans to expand into retail outlets. The first retail store was launched last year at Hyderabad, and with this move it is attempting to reach some 100 million customers globally.

IKEA has attempted to take up the multi channel strategy, with 400,000 people in India in the extended supply chain. IKEA is all set to reach the customers within the three year window frame.

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