She was Rejected on Shark Tank and Then She Used it as an Advantage

There were two chief factors that led to the success of Melissa Butler. One that she hated her job at the Wall Street, and two, she never found the right lipstick shade for her skin tone. While she was growing up, she studied how people of her skin tone weren’t considered beautiful, and later, she figured how the beauty industry has been creating a linear idea of beauty. With that she created her own line of vegan cruelty free lipsticks that came in the range of purples and greens. She was clueless about her plans, and then suddenly with the path of risks, she built the brand of the Lip Bar – the $2 million in funding and shelf space at Target.

Ask and you will be Answered

She confesses that she has been asking questions to cosmetic chemists about the existing problems. She asked for solutions on specific feedback and she got them.

Start Working

She spent a year and somewhere around $ 6000 on experimenting, she reached out to China about cheap packaging, and all of this worked.

Word of Mouth

She had been persistently popularizing the brand with word of mouth. That way, the network of customers would increase.

Being Persistent

She didn’t even know who to approach for Target – but she managed to get her name, then sent in samples, and they had a deal!

The Right Investor

Around 200 investors had turned her down, but one only happened for her. It was all about perseverance and struggle!